Bait Society Signs with Riders Film for Turkey
Riders Film has signed Bait Society to its roster for Turkey, marking a new step in the expansion of one of the first truly global AI-native creative production companies operating at scale.
Shakun Batra and Kobayashi on AI in films, the importance of craft
Bait Society founder and director Kobayashi joined filmmaker Shakun Batra on Zero Shot by The Ken for a conversation on AI, filmmaking, advertising, and the importance of craft.
The discussion focused on a central question for the industry: what happens to cinema and commercial production when AI becomes part of the creative process?
For Bait Society, the answer is not about replacing the filmmaker.
It is about expanding the production language available to directors, producers, cinematographers, designers, editors, sound artists, and creative teams.
Bait Society Takes the Stage as Magnific's Asia Partner at SuperAI Singapore 2026
On 10 June, Bait Society joined Magnific on stage at SuperAI Singapore, Asia's largest AI conference, as the platform's featured Asia partner.
KIA SPORTAGE - TVC
Bait Society signs the production of the new KIA Italy spot dedicated to the Sportage Tri-Fuel, on air across TV, web and DOOH.
Bait Society Connected to Three Wins at the AARON Awards 2026
Kobayashi and Mariam Mouzoul recognised across Best AI Powered Narrative, Best Stock x AI Creative Alchemy, and Best AI Spec Ad for Brand
April 2026 - Bait Society emerged from the AARON Awards 2026 with three recognitions across distinct categories, reinforcing the company’s position at the forefront of AI-driven creative production.
Four Films Shortlisted at the 2026 AARON Awards
Some signals matter more than others.
Four films from our roster have been shortlisted at the 2026 AARON Awards, a festival focused on AI and advertising. Not experimentation for its own sake, but work that tries to define what this space actually is.