Mattia Benetti is a multidisciplinary artist, director, and creative director fascinated by mystery and beauty. His work is driven by a continuous search for meaning, an exploration of identity assembled through fragments, symbols, and intuition rather than answers. Each project begins as a quiet internal contemplation, a puzzle to be solved through images.

Formed in Italy through art school and the Academy of Fine Arts, where he specialised in fresco, Benetti developed a deep sensitivity to composition, texture, and visual rhythm. His practice moves fluidly across disciplines, from cinema to music, painting, and poetry, guided by the same curiosity and instinctive freedom of a child following a rainbow.

Throughout his career, he has written and directed music videos, commercials, short films, and promos for major production companies, collaborating with artists and cultural figures such as Sfera Ebbasta, J Balvin, and Mads Mikkelsen. His creative direction extends beyond execution, shaping concept, tone, and visual identity as a unified gesture.

Recently approaching AI as a new artistic medium, Benetti brings his live action and creative direction expertise into generative cinema. Technology becomes a space for exploration rather than control, a way to expand authorship while preserving emotion, imperfection, and human presence.

At Bait Society, his work exists where instinct leads and images reveal themselves, driven by the understanding that the love for art never leaves, it only changes form.