Bait Society founder and director Kobayashi joined filmmaker Shakun Batra on Zero Shot by The Ken for a conversation on AI, filmmaking, advertising, and the importance of craft.

The discussion focused on a central question for the industry: what happens to cinema and commercial production when AI becomes part of the creative process?

For Bait Society, the answer is not about replacing the filmmaker.

It is about expanding the production language available to directors, producers, cinematographers, designers, editors, sound artists, and creative teams.