Bait Society Takes the Stage as Magnific's Asia Partner at SuperAI Singapore 2026

On 10 June, Bait Society joined Magnific on stage at SuperAI Singapore, Asia's largest AI conference, as the platform's featured Asia partner. Held at Marina Bay Sands and anchoring Singapore AI Week, the sold-out event brought together more than 10,000 attendees and 1,500 AI companies from over 150 countries, with speakers and labs spanning the US, China, Europe and Asia.

The session opened with a keynote from Magnific Chief Growth Officer Jose Florido, who traced the company's path from a stock asset library founded in Málaga in 2010 to a unified creative platform now serving over one million paid subscribers, 290 enterprise teams, and $230M in ARR. Magnific's enterprise roster includes the BBC, Puma, Amazon Prime Video and R/GA, and generative AI has grown to roughly half the business. Florido walked the audience through the product decisions behind that trajectory and what it takes to build creative infrastructure at scale for the AI era, followed by a live first look at the platform.

Bait Society founder and executive producer Gianfranco "Koba" Gaioni then closed the session with an exclusive case study, presenting some of the studio's most recent work and showing how Magnific sits at the core of its production pipeline. The presentation centered on recent Kia and Yamaha campaigns, alongside Bait Society's integration of its Director's Cut workflow into Magnific's MCP, demonstrating what scalable, AI-native commercial production looks like in practice.

Being invited as Magnific's main Asia partner reflects Bait Society's position at the front of generative AI film production in the region. We're proud to share the stage with a platform shaping the tools the world's leading creative teams now depend on, and to show how we're putting them to work.