Bait Society Signs with Riders Film for Turkey
Riders Film has signed Bait Society to its roster for Turkey, marking a new step in the expansion of one of the first truly global AI-native creative production companies operating at scale.
Bait Society is a creative and production company focused on AI-driven filmmaking for advertising and branded content. Built from inception around generative workflows rather than retrofitted to them, the company operates as a distributed, cross-continental production model spanning Europe, the Middle East, Asia, and the United States.
Founded by Gianfranco Gaioni, Bait Society brings together an expanding international roster of directors working at the intersection of cinematic craft and AI-driven systems. The company’s structure is designed to support hybrid and fully AI-driven production across multiple markets, while maintaining clear authorship, production discipline, and creative control.
Through this new partnership, the full Bait Society roster is now available in Turkey through Riders Film.
Founded in 2021 and based in Sarıyer, Istanbul, Riders Film describes itself as a creative film company making films “in all shapes and forms.” Led by co-founders Kerem Çelebi and Ender Sevim, the company has built a strong presence in the Turkish production market with an established team across production, post-production, and coordination.
Riders Film has also received notable industry recognition in Turkey, including being named Production Company of the Year at the Felis Awards in both 2024 and 2025.
This partnership brings together Riders Film’s local production infrastructure and market presence with Bait Society’s international AI-native directorial roster and production methodology. The result is a new access point for agencies and brands in Turkey looking to develop hybrid and fully AI-driven campaigns with greater creative range and executional control.
Recent brand collaborations across the broader Bait Society roster include Yamaha, Vice, Audi, Renault, Mercier, Corteiz, and Cupra.
Rather than positioning AI as a novelty, Bait Society integrates it as a core production methodology. From concept development and visual research to hybrid shoots and fully AI-driven executions, the company combines creative direction, technical supervision, and production under one structure.
“AI is not an add-on for us,” says Gaioni. “It’s the foundation. The goal is to expand creative possibility while maintaining taste and control.”
With Riders Film now representing Bait Society in Turkey, all Bait Society directors are available to Turkish agencies and brands through a partner already established in the local production landscape.
